Our Process
We have carefully designed an effective and impactful 3-fold process to weave, narrate and capture the right communication for your brand.
Key Messaging
We dive deep into the business to create a story packed with powerful messaging that impacts the business positively
Distribution
We understand that a powerful story without distribution is a story untold. We enable our network of distribution & media expertise to bring these stories to life
Dashboard
We customize a unique dashboard for every client that helps them gauge the success of their activity with an industry-first quality & quantity parameter
Our approach
We also follow 2 unique models to get the key-messaging and delivery righ


Business Objective
Deep dive understanding of the company’s business objective in the long term & the short term

Operative Environment
Understanding the operative environments externally & internally

Market Research
Using competitive + media intelligence to understand the market more deeply

Building Blocks
Extracting the building blocks out of the current ethos, value operating system within the company

Scoping the environment
MEDIA
Measurability
Measuring the success of PR using mutually decided models accounting for quality, quantity of the coverage along with impact on business objective
