Our Process

We have carefully designed an effective and impactful 3-fold process to weave, narrate and capture the right communication for your brand.

Key Messaging

We dive deep into the business to create a story packed with powerful messaging that impacts the business positively

Distribution

We understand that a powerful story without distribution is a story untold. We enable our network of distribution & media expertise to bring these stories to life

Dashboard

We customize a unique dashboard for every client that helps them gauge the success of their activity with an industry-first quality & quantity parameter

Our approach

We also follow 2 unique models to get the key-messaging and delivery righ

delivering-message
objective

Business Objective

Deep dive understanding of the company’s business objective in the long term & the short term
operative

Operative Environment

Understanding the operative environments externally & internally
market-research

Market Research

Using competitive + media intelligence to understand the market more deeply
blocks

Building Blocks

Extracting the building blocks out of the current ethos, value operating system within the company
scooping

Scoping the environment

PR Execution Model

Our superpower lies in creating narratives that make businesses reach their true potential.

ee78b8b5775eb7255d810c8a81fbf3d0
MEDIA

Measurability

Measuring the success of PR using mutually decided models accounting for quality, quantity of the coverage along with impact on business objective